First, let’s dive into the data behind sports and why it can be so hard to wrangle. (A quintillion is a one followed by 18 zeros ).Īll of this sports-based unstructured data requires very solid and flexible data storage, but we’ll get to that later. More than 17% of American adults, or 45 million people, will wager a combined total of more than $3 billion on this year’s tournament.īy the way: the odds of someone picking all 63 March Madness winners? Also consider how many times the odds change in a given match of any kind, like mixed martial arts (MMA), where the favorite at the start of a match can become the odds-based underdog by the second round, resulting in a flood of new wagers.Īnd this month, of course, we have March Madness. ![]() Or the British Grand Prix (F1), which saw betting participation more than double between 20. ![]() ![]() Lots of it.Ĭonsider the Super Bowl, on which an estimated 23.2 million Americans will place a bet. Where there are games or sports, there is data.
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